What started as a simple idea to enhance the game of golf has grown into a movement where people from all walks of life connect at the intersection of technology and sports entertainment.
Our experiential platforms offer engaging direct-to-consumer experiences in venues, driving ranges, entertainment destinations, digital games and via original content, all leveraging the strength of the Topgolf brand and our expertise in consumer experience and technology.
Borne out of innovation, the first Topgolf venue opened in 2000 in the U.K. What started out as a simple idea to enhance the game of golf has grown into a movement when the concept was introduced to the U.S. in 2005. Since then, our technology-enabled venues have grown to over 60 owned and operated venues in the U.S. and the U.K. with more in development. These venues serve more than 23 million Guests each year and welcome people from all walks of life to play, have fun and create memorable moments. With something for everyone, we offer high-tech games, climate-controlled hitting bays, a chef-inspired menu, hand-crafted cocktails, event spaces, music and more.
Topgolf is growing its global footprint by establishing international franchise partnerships throughout the world. Guests can already enjoy playing at Topgolf venues in Australia, Mexico and Dubai, with plans to open further venues alongside franchise partners in Central Europe (comprising Austria, Germany, Italy and Switzerland), and several regions in Asia including Greater China (comprising Mainland China, Hong Kong, Macau and Taiwan), Singapore, Thailand, Malaysia, Vietnam, the Philippines and Indonesia.
Topgolf Media extends our reach into the virtual world through our Esports and Online Games, our digital content creation through Topgolf Studios and our Partnerships business.
Acquired by Topgolf in 2016, the Sweden-based technology company introduced the first-of-its-kind ball-tracing technology to the sport of golf. If you've watched a professional golf tournament on TV, you've likely seen Toptracer in action. As the most used ball-tracing technology in professional golf, Toptracer technology has transformed the broadcast TV golf viewing game. It also powers the Topgolf venue experience at select venues by tracing ball shots and providing instant data and stats for players.
The first Toptracer Range experience was installed in 2017, which started the journey of allowing players to experience golf like the pros at local driving ranges around the globe. Toptracer Range offers an interactive and social experience that is perfect for all levels. With real-time data, players can compete in a variety of games, improve their skills or simply be introduced to the game of golf. Toptracer Range powers the driving range experience in 7,500+ bays in 29 countries.
Swing Suite by Topgolf is an immersive social experience designed to enhance hospitality and entertainment venues, hotels, resorts, office buildings, and more. The first Swing Suite opened in the Four Seasons hotel in Houston, Texas in 2017, and has since grown to over 200 Swing Suite bays in 28 states, 4 countries and territories. Swing Suite technology is built on the industry leading Full Swing Golf simulator platform and also powers the Lounge by Topgolf, which is Topgolf's elevated indoor hospitality concept. Topgolf Swing Suite delivers fun for golfers and non-golfers with a variety of exciting virtual sports games, golf courses, and proprietary Topgolf experiences.
Interested in becoming a partner? Contact our sales team today to find out more about how you can add a Topgolf Swing Suite to your venue.