Our History.

Where it started

Topgolf originated from the timeless golf question, "Who hit it closer?" Originally called "Target Oriented Practice Golf," the founders of Topgolf used proprietary radio-frequency identification (RFID) technology and dartboard-style targets to answer this question, and the first Topgolf venue was created in Watford in the United Kingdom in 2000.

Over the next 20 years, Topgolf would become a movement opening new venues, constantly innovating to improve the guest experience, and expanding experiential platforms to create a global community.

Topgolf Comes to the USA

WestRiver Group invests in Topgolf, WestRiver Group's Erik Anderson becomes Modern Founder

The first U.S. venue opens in Alexandria, VA

Callaway Golf Company invests in Topgolf

The Evolution of the Venue

Opened first 102-bay entertainment-focused venue in Katy, Texas

First Flagship Venue + WGT and Toptracer Acqusitions

First flagship venue opened in Las Vegas

Acquired World Golf Tour by Topgolf (WGT) online golf gaming app, officially entering esports industry

Acquired the Protracer technology, which is now known as Toptracer

Providence Equity Partners invests in Topgolf

Launch of Swing Suite and Topgolf Studios

Opened the very first Swing Suite in Four Seasons hotel in Houston, Texas

Expanded Toptracer for live ball-tracing

Topgolf debuted Topgolf Studios original content

Fidelity Research & Management invests in Topgolf

Topgolf Australia Opens

First non-UK international venue in Gold Coast, Australia by franchise Village Roadshow

Topgolf opened its 50th venue in the world

Toptracer Range is deployed at 1,500+ driving range bays in 20 countries

Toptracer holds the first-ever globally connected 9-Shot Challenge tournament where 7,000 golfers played a total of 29,000 games during a live, four-day tournament across 19 countries and 11 time zones.

Topgolf signs licensing agreements with Franchisees for Central Europe and Asia

Topgolf partners with Will Smith's Westbrook Studios production company to produce "This Joka" original content series

Topgolf reaches $1 million in funds raised for the Make-A-Wish Foundation

Topgolf breaks Guinness World Record for most golf balls hit simultaneously around the world

As of December 29, 2019, Topgolf owned, operated or franchised 58 Topgolf venues consisting of 57 company-operated venues in the United States and the United Kingdom and one franchised venue in Australia.

First Lounge by Topgolf + International Venue Openings

Topgolf opens the first Lounge by Topgolf concept in Kirkland, Wash.

Topgolf Monterrey opens, marking venue operations in four countries

Topgolf celebrates 20th birthday milestone

Topgolf and Callaway (NYSE: ELY) announce intent to combine

Topgolf Dubai opens, expanding Topgolf's global venue footprint to five countries

Topgolf officially joins the Callaway family of brands and becomes a wholly owned subsidiary of Callaway Golf (NYSE: ELY)